Meta Spin-Out Forces Supernatural Users to Migrate
Meta has announced that the virtual reality fitness application Supernatural will be spun out into a new independent company called Supernatural Health. Reports published by The Verge, TechCrunch, and Engadget stated that the new company will be operated by the platform’s original founders and coaches. A new version of the application is expected to launch on the Meta Horizon Store in the autumn.
The announcement ensures the maintenance of one of the Quest ecosystem’s most established fitness applications. However, current subscribers will face higher subscription fees, a compulsory migration process and the closure of the existing application later this year.
The current Supernatural application will stop receiving new workouts and music immediately. The service will cease operating entirely on 3 December. All existing subscribers must migrate to the new Supernatural Health application before that date. Reports from Engadget stated that annual subscription fees will increase from $100 to $180, while monthly subscriptions will rise from $10 to $20.
According to reporting by The Verge, Meta spokesperson Che’von Lewis confirmed that the founding founders and coaching staff are behind the new company. Information published on the Supernatural Health website stated that the relaunch is intended to preserve the identity and coaching approach that distinguished the first service while establishing it as an independent business.
The new application will be listed separately on the Meta Horizon Store and is expected to launch during the autumn with new content. The Verge reported that operational control is already being transferred, with Supernatural Health taking responsibility for the platform’s social media channels and official Facebook group.
TechCrunch reported that the company acknowledged Meta’s role during the transition and described the move as showing a belief that the Supernatural community would be better served by a dedicated independent organisation. Reports also indicated that Meta supported the transition process.
The return of the coaches amounts to a significant aspect of the announcement. Supernatural became known for daily immersive fitness sessions that combined three-dimensional video environments, licensed music and synchronised audio coaching. According to CNET, the platform’s format relied heavily on coaches leading users through workouts, with music and graphic components integrated into the experience.
Earlier in 2026, Meta removed coaches from the platform as part of wider virtual reality-related workforce reductions. TechCrunch reported that members of the official Supernatural Facebook community reacted strongly to the decision. Users expressed displeasure over the loss of coaches and concerns that the service would no longer receive meaningful improvements or new content.
Current subscriptions will remain valid until 3 December. Engadget and CNET reported that the existing application will become inaccessible after that date and that users wishing to continue with the service will be required to migrate to the new Supernatural Health platform.
The launch date of the replacement application has not been specified beyond a general autumn release window. CNET noted that subscribers therefore face a confirmed shutdown deadline for the current application, with no confirmed launch date for the replacement service.
That timing leaves users with decisions regarding their subscriptions. Subscribers who do not wish to pay the increased annual fee must decide whether to continue paying for a service that will no longer receive new content through December, or to cancel their subscriptions earlier. Those intending to migrate must wait until the new application becomes available.
Several aspects of the transition remain unresolved. Reporting published on the day of the announcement did not specify which songs or workouts would be included in the new application. It also did not confirm whether account histories, workout records or user progress would transfer to the replacement platform. Details of the migration process itself have not been revealed.
The financial structure of the spin-out has also not been revealed. Reports did not confirm whether Meta retained an equity stake in Supernatural Health, licensed intellectual property to the new company, provided transition funding or completed an outright sale of the asset.
User responses reflected the importance of the community that developed around the application. Supernatural distinguished itself from many other Quest titles by combining structured fitness training with immersive virtual reality experiences.
A University of Victoria study referenced in a Meta-sponsored summary published in 2024 found that Supernatural workouts qualified as vigorous physical activity. The study reported energy expenditure levels comparable to those of running, boxing, and aerobic exercise. The findings supported the view that the application functioned as a genuine fitness tool rather than solely as a virtual reality entertainment experience.
The platform’s design reinforced that position. Workouts combined licensed music with coach-led instruction delivered within immersive computer-generated settings. The coaches’ daily presence offered structure for users and helped establish regular exercise routines. When the flow of new content stopped, users lost not only access to future music and workout additions but also the continuing framework around which many had organised their fitness activities.
Supernatural Health’s emphasis on retaining the founding coaches reflects the role those individuals played on the platform. Reports indicated that the coaching team’s return directly addressed one of the principal concerns expressed by community members following earlier staffing reductions.
The spin-out also provides supplementary context regarding Meta’s broader virtual reality strategy. TechCrunch reported that Meta spent eight months defending its acquisition of Within, the parent company of Supernatural, against a challenge from the US Federal Trade Commission before completing the transaction in 2023. The acquisition was reported to have been valued at approximately $400 million.
A few years after completing that acquisition, Meta reduced staffing levels across parts of the inherited VR operation and halted the addition of new content to Supernatural. CNET described the spin-out as another step away from Meta owning and operating many of the principal applications associated with its Horizon OS platform.
An analysis published approximately five weeks before the announcement reported that Reality Labs, the Meta division responsible for Quest headsets and virtual and augmented reality development, had accumulated $83.6 billion in operating losses. The same analysis stated that approximately 1,500 employees, representing around 10% of the division’s workforce, were dismissed during January 2026.
The analysis also reported that Reality Labs recorded losses of $19.2 billion during 2025 while generating revenue equivalent to roughly 1% of Meta’s total income during the same period.
Supernatural was described as fitting a more extensive pattern within Meta’s virtual reality portfolio. Earlier in 2026, it was reported that Meta informed Horizon Worlds users that VR support would end on 15 June before reversing that decision within 48 hours following negative community reaction.
The decision to establish Supernatural Health transfers responsibility for a content-intensive operation that includes coaching production, music licensing and workout development. The independent company will now manage those activities directly while charging subscribers under a modified pricing structure.
At the same time, Supernatural will remain available through Meta’s platform infrastructure, allowing the company to retain the service within its ecosystem while shifting operational responsibility to a separate organisation. The enduring viability of the new structure has not yet been established. The new application is expected to launch in the autumn, when subscribers will begin transitioning to the independent service.
